Spread over an area of above 10,000 sq. ft. the 2.5 m drop in the ground level has been utilized to create a part basement. Built as an introverted vault, the solid sandstone façade is punctured by a 30 feet high glass entrance door. On entering the reception, a customized glass elevator wrapped by the spiral staircase pronounced by colorful floor inlays and ceiling relief creates a dazzling retail experience.
Every element in this retail space is designed as individualistic display system ensuring each jewel stands out while getting its own space to celebrate the craftsmanship of the deluxe products.
The Boutique Gold Section sees a predominant use of hues of reds. A 40’ by 40’ hand painted ceiling lends a theatrical touch to an otherwise mundane sales activity. Each ornate display frame is designed to look like an antique maestro painting, adding to the opulence of the jewelry. The Daily Wear Gold Section follows a simpler color scheme of white and gold with the reception feature wall inspired by pearls. The diamond section uses hues of Blue. The semi-precious stone counters along with the bull’s eye arch display and white origami floral displays convert each product into a statement installation. The silver section uses hues of Purple. The minimal interiors accommodate the mass and chunkiness of silverware while enriching the whole retail experience.
HSJ Lucknow is thus a giddy mix of traditional and contemporary that exudes lavishness and warmth, perfectly embodying the concept of ‘where art meets luxury’.
For further details:
RMDK : Ravish Mehra, Deepak Kalra
Address : Studio A-15 Second Floor, Lajpat Nagar 2, New Delhi, 110024
Ph : 011-48780000 Email : email@example.com
Architects : Shifaa Kalra, Aarushi Kalra, Karishma Ahuja, Preeti Negi, Devansh Das, Pranay Sharma, Soni Rawat, Faisal Yaseen
Photographer : Ankush Maria
Furniture by I’m the Center for Applied Arts
Text by Arunima Agarwal